Influence of Paparazzi on Society

If a person was to enter into any convenience store, there is almost a sure chance that he or she would encounter a multitude of magazines and newspapers lining the shelves before the checkout counter. Each magazine obnoxiously highlights this week’s big story or scandal. Turn on any television and there are almost as many entertainment news channels as there are world news channel. Is this society becoming obsessed with the lives and mishaps of famous celebrities? Or are the tabloids so inaccurately depicting the lives of people that the average person cannot wait to see what they come up with next?However, the root of the problem does not lay within the tabloids themselves, but the paparazzi, who will stalk, invade and sometimes even chase renowned celebrities just to earn their next paycheck. These undeniable invasions of privacy put many in the face of danger. There are not only recent examples of the danger the paparazzi place on the lives of people, but examples dating b ack to the death of Princess Diana. When does society decide when the paparazzi has gone too far, and what laws should be put into place to ensure the safety of those who are famous?One may question if they even have the right to dive that deep into someone’s life. Due to the evidence that exists, it is necessary that laws are put into place to protect the lives of these esteemed stars. The paparazzi – originating from the Italian word, â€Å"paparazzo,† meaning buzzing insects – are the target of heavy scrutiny from the famous. The obsession with celebrities is not just a recent phenomenon but dates back to as far as recorded history. In ancient Greece and Rome, people created their gods as very human-like beings, complete with character flaws and drama.Through the Middle Ages, the celebrities were royalty and nobility. In The Decline and Fall of the Roman Empire, Edward Gibbon came to the conclusion that there were several factors contributing to the fa ll of Rome, including a disregard for civil respect. He states, â€Å"The development of an over-obsessive interest in sport and celebrity was one of the factors in the collapse of the greatest civilization ever known to man† (Mell). Paparazzi have and always will be the cause for our society’s problem of blurring the lines between private citizens and public persona.As a result, societies as far back as the Roman Empire have succumbed to the trivial desire to watch the rise and fall of aspiring public figures (Mell). Nowadays, â€Å"A paparazzo†¦ is defined as a ‘freelance photographer who aggressively pursues celebrities†¦to take candid often compromising photos for publication’† (Hellmueller 9). Most are under the assumption that sacrificing privacy and intimacy of relationships disappears when they are thrust into the spotlight. It is widely understood that without media attention, their existence would be irrelevant to the masses.â₠¬Å"I understand there is a certain amount of my own privacy that I have to give up,† states actress Halle Berry (Lowry 21). Stars have come to terms with the fact that although evasive, if they want their careers to survive they must be in the media spotlight. â€Å"Visibility†¦is vital for a Celebrity. The paparazzo glorifies acts and magnifies sins†¦Ã¢â‚¬  (Hellmueller 9). Although twisted, stars that receive negative light such as Miley Cyrus, Britney Spears, or Lindsey Lohan, receive more public interest than stars that are not involved in scandals (Hellmueller 9).Therefore, negative attention by photographers is a necessary evil. As much as stars resent the paparazzi and the scandals they expose or even factiously conjure up, they understand that their relevance in the cut-throat world of Hollywood is reliant upon their constant media exposure and public interest (Hellmueller 10). Social media has consistently proven as an outlet for the famous within the past six to seven years. Popular forms of social media such as Facebook, Instagram, Twitter, and Myspace, prove just how powerful scandals exposed by paparazzi can be in boosting your popularity.As of January 15th, 2014, pop singer, teenage heartthrob and common target for paparazzi, was the second most followed account on Twitter, a popular teen social media outlet, with 48,705,084 followers. Even more shocking is that this outrageous number increases by the thousands each day. Surprisingly enough, we do not observe any Twitter profiles that are non-famous pop culture phenomenon’s until we reach number 34 on the list, CNN Breaking News, who only has 15,141,938 followers (Hellmueller 19).Consequently, this proves how important paparazzi targeted celebrities are to the teenage audience in comparison to a news account that provides vital worldly information. The public is intrigued by the downfall and the continuous mishaps of stars they supposedly look up to. Therefore, the most a ccessible and informative way to keep up with celebrities day to day activities is through outlets such as social media (Ward 107). The constant hounding from paparazzi is to be expected when you are in the limelight in Hollywood, or staring in a new movie.But when stars such as Paul Reiser and Michael J. Fox feel as if they are being invaded in intimate and important affairs of their everyday lives, they begin to question if photographers have gone too far. Both share disturbing personal experiences with lack of respect from the paparazzi. Michael J. Fox’s wedding to wife Tracy Pollan was invaded, as well as the birth of his first child, where paparazzi posed as medical personnel to get detailed information about the family. They even went so far to pose as mourners and sneak into a funeral when his father passed away.Paul Reiser, star of TV’s Mad About You, could not attend the birth of his premature baby, because reporters and paparazzi had staked out the lobby and made it impossible to enter the hospital (Moore 2044). Some claim that these innate disregards for privacy in such sensitive and important moments in a person’s life are unnecessary and disrespectful. There is noticeable distinction between being unwillingly photographed while shopping at the grocery store, and being unwillingly photographed while exchanging vows at a wedding.Neglecting the distinction between every day and sensitive moments in one’s life is what leaves stars feeling as if the paparazzi are intrinsically evil (Seiter 14). Possibly more disturbing than invasions of privacy, are the chilling tales told by celebrities when the overwhelming persistency of the paparazzi proves to be unsafe. Some stars, such as pregnant reality TV star, Kim Kardashian, broadcast their stories through social media sources such as Twitter.On June 6th 2013, she tweeted, â€Å"Yesterday 4 cars boxed me in†¦ just to have me drive at their speed so they can snap through the window†¦I wouldn't let the paps [paparazzi] get a pic of me today & they threatened my life†¦ How dare they†¦ † (Kardashian). She continued by adding, â€Å"Let me enjoy this last month of pregnancy please without threats & being scared to leave my home due to what dangerous thing they threatened to do†¦ †(Kardashian). It is impossible to ignore the outcry of celebrities through social media, and as a result, many solicit their negative opinions through this mean.Multiple stars, such as Ireland Baldwin, Daughter of Alec Baldwin, Liam Payne, Miley Cyrus, and Justin Bieber share their disapproval on social media with a variety of obscenity ridden posts, bashing the photographers for the nuisance and safety hazards they thrust upon their lives (Zissou). With any activity that exudes danger, there is a possibility that a tragedy could occur at any moment. With an adrenaline and danger filled career such as being paparazzo, the competition to get the â₠¬Å"next big shot† proves to be too much at times.This career does not only present danger to the celebrity, but the photographer as well. Burke explains how â€Å"Sometimes five cars full of paparazzi will chase after a celebrity. And to make sure they don’t lose their target they will often speed, run stop signs†¦ and even drive on the wrong side of the road† (Burke 22). In 2013, Justin Bieber’s Ferrari was chased by hungry photographers down a California highway. One of the photographers, Chris Guerra, was struck and subsequently killed while trying to cross a Los Angeles street after he was led to believe Bieber’s car was pulled over for speeding (Zissou 14).Blair Berk, an attorney who has represented many stars in court cases believes, â€Å"Paparazzi are increasingly dangerous, the issue here is safety† (Zissou 14). On August 31, 1997, in an even more disturbing, and widely publicized story, Princess Diana, was killed in a car crash in Paris after being chased down by a hound of paparazzi. These two immensely disturbing stories illustrate the actual danger that both parties endure. Both events sparked not only incredible controversy, but led to the call for laws prohibiting the dangerous tactics used by photographers (Moore 2045).One may question why a group of people would be involved in such a risky job that is associated with such negative sentiments. Some assume that the paparazzi are merely fame obsessed civilians without a real job. Others may believe that they receive joy in torturing celebrities. However, the reality is that the payout for the correct single photograph could easily earn you fifty to one-hundred thousand dollars, on the low end. The average photograph at a movie premier runs from $100-$300 dollars depending on the celebrity and the nature of the photograph.Pictures that capture altercations or mishaps are far more lucrative than a common photo (Hoffman). The big money is generated from photos that are in high demand and difficult to obtain, such as wedding photos and scandalous mishaps such as affairs and rehab entrances. According to Scott Cosman, owner of photo agency Fam/Flynet Inc. , magazines would pay a fortune for the first wedding photo of Brad Pitt, Angelina Jolie, and their children. â€Å"Worldwide rights for a picture like that, with all the kids, I would say $10 million† (Weisman). This is not the first time a picture has been estimated for a price that outrageously high.The first picture of Jolie-Pitt’s twins was sold to People Magazine for 14 million dollars. Getting the right shot can boost photographers into immediate wealth with the mere snap of the camera. Money is the sole motivation behind the paparazzi’s unsafe habits and it will continue to evolve like this until there is some sort of regulation introduced (Weisman). Stars have recently become aware of the fact that they are in almost sole control of the future and prese nt habits of the paparazzi. If they wish to bring about changes to the maltreatment and invasions of privacy they presently receive, they have to stand up and do something about it.This exact theory is just what stars like Halle Berry, Steven Tyler, Arnold Schwarzenegger, and Michael J. Fox realized, just to name a few. Motivated and fed up stars like these, have teamed up with members of the California congressional delegation and introduced the Personal Privacy Protection Act, which â€Å"would make it a federal crime to endanger anyone’s safety to take a photograph†¦ it would expand the definition of trespass to include using a zoom lens or deploying high powered microphones†¦ in their home†¦Ã¢â‚¬  (Moore 2044). Many are in support of this law, including people that were thrust into the spotlight unwillingly.For example, Ellen Levin, whose daughter was murdered in the Preppie Murder case that once dominated New York tabloids, complains how paparazzi once s warmed and invade her property in order to obtain photographs, making it nearly impossible to be alone with her family’s grief (Moore 2045). Actress Halle Berry supports this law as well, but for the sake of her young child’s safety. She claims that her daughter has a constant â€Å"fear of leaving the house and feeling like she cannot move in the world in a safe way† due to the unrelenting hounding of paparazzi that follow her everywhere she goes, including school (Lowry 21).Stars believe that this legislation will make the paparazzi more accountable for their actions while still being able to make money and do their jobs. Although this legislation is not already intact, states such as Hawaii and California have already taken action and won in the constant fight for privacy. Entering his final year in office, Arnold Schwarzenegger, the California Governor, signed a law into effect in 2010, â€Å"enabling celebrities to sue tabloids, television, and other media outlets who pay for and use material they know was improperly obtained in violation of a person’s right to privacy† (Seiter 14).In Hawaii similar action was taken when Steven Tyler from Aerosmith passed the â€Å"Steven Tyler Act† making it easier for celebrities to sue paparazzi and others they see as invading their privacy. â€Å"When I'm in my own home and I'm taking a shower or changing clothes or eating†¦ and I see paparazzi†¦ and then see that very picture in People magazine, it hurts,† Tyler said (Hellmueller 20). He believes this piece of legislation will make Hawaii a more desirable spot for vacationers and solve the increasingly bothersome privacy problem they have there.Celebrities have become aware that they are in charge of their own destiny and that they actually have the power to make a difference for their own wellbeing. As with any legislation, there are people that are against its approval. Some people believe acts such as the Personal Privacy Protection Act would be devastating for journalism. Not only would it restrict the photography of celebrities, but it would â€Å"infringe on the news-gathering ability of legitimate news organizations† says Barbara S. Cochran, executive director of the Radio-Television News Directors Association (Moore 2044).â€Å"Bills like this one would protect villains, frauds, and scoundrels†¦ whose activities are brought to light,† adds executive editor of the Petersburg Times, Peter C. Nash (Moore 2044). Others argue that all paparazzi are not evasive and dangerous, and the masses should not be punished for acts concerning select groups of people. Magazine, newspaper and online blogs would be heavily affected as well. In 2012, the average magazine would have published 14 stories within its pages, 10 of them addressing scandals and big news regarding a famous celebrity’s life.If all of a sudden there was a lack of story material, sales for popular so urces of this information would decrease heavily (Ward 119). Perhaps the strongest argument against these laws however, dates back to the Constitution and the 1st amendment. Many argue that these laws are restricting the rights that were outlined in freedom of the press. â€Å"Any new law†¦ is going to run smack into the First Amendment. Truth is, most conduct is covered by existing laws† argues L. A attorney, Dmitry Gorin (Zissou). The dispute has turned into a clash of principles: freedom of the press versus the constitutional right to privacy.There is not a doubt that this act would henceforth protect celebrities and their privacy, but in doing so, we may be violating one of the most renowned pieces of legislature. Many argue that the effects of laws such as the Personal Privacy Protection Act would bring about more negative than positive outcomes (Ward 128). The level of influence pop culture and the tabloids have on today’s society is incredible. If magazines , newspapers and social media outlets were removed, the entertainment industry would not flourish as it does today. The influence that a mere picture can have on society is astonishing.For the future, if laws are not created to slow down the growth and intrusive nature of photographers, the esteemed celebrities society recognizes will be constantly put in harm’s way. The establishment of these laws and regulations will not only make it a safer environment for paparazzi, but people in the spotlight as well. When paparazzi and Hollywood learn to coexist in complete harmony and safety, there will no longer be such high price tags on images of such insignificance. Until then, the paparazzi will continue its trek through the entertainment industry as a dangerous but absolutely necessary evil.

Alienation Essay

What does alienation mean to you? Being alienated means to be isolated and choosing not to be with anyone. It can also be someone who is not like the rest and is different. Alienation can be when you walk into a place, and people stare at you because you don’t belong there, resulting in fright of socializing with others. In the novel, Blue Winds Dancing, the narrator starts noticing a difference between the two landscapes. Thomas Whitecloud becomes alienated because he cannot see how he can live in both worlds without relinquishing his own pride. These civilized white men want us to be like them-always dissatisfied- getting a hill but wanting a mountain. † In this quote, Thomas Whitecloud explains what he comes to realize during his journey, he is defensive to White culture, due to willful pride. These differences can be felt internally and externally as the narrator searches how to deal with society in a respectful manner. Thomas Whitecould chooses to combine the two different cultures, â€Å"my people are not inferior nor are they uncivilized† and agree with the rest of society that you must be one or the other. I can identify with Thomas Whitecloud because I have been through a very similar experience. At a young age, I moved thousands of miles away from home, to America, without knowing any English or anyone except my mother and older sister. My first day of school was the day after getting here. After going to what would be my new school in the morning, and signing papers with my mother, I walked into my new class. Alone, isolated, and alienated was what I felt as I walked through those doors for the first time. People could tell by just looking at me that I wasn’t from anywhere around there. The worst part is that I could not communicate with anyone because they all spoke English, and I only knew Portuguese. I can be on familiar terms with Thomas White cloud because those experiences were very similar. Thomas Whitecloud and I were trying to find a place where we would fit in, a place where we belonged. Thomas Whitecloud and I both felt like we didn’t belong at that place, like we were not being accepted, we felt embarrassed, and different. I felt like this was the way it was going to be forever. But I was at school for a reason, to learn. Unlike Thomas Whitecloud, I quickly learned this whole other language and culture. That then allowed me to communicate with my peers. I mastered this new language, English, in a short amount of time. And little by little my classmates started communicating with me, even if it was saying â€Å"Hello†, or asking a question about homework. Unlike Thomas WhiteCloud, I was able to meet my classmates, and get to know them. Now that I have been able to analyze this subject, I have gotten a lot of things out of this story. It really is sad that citizens cannot learn to live between one another and feel happy and not feel so lost and isolated in society. The novel, â€Å"Blue Winds Dancing† is an example of this because Thomas WhiteCloud has a difficult time trying to find a way to live in both worlds without giving up his pride for his own culture. There is nothing wrong with wanting the best of both worlds. I really look up to Thomas Whitecloud because throughout the story, he did not give up on himself and his culture. Many people would take the easy way out, since it’s the most convenient, and try to fit it even if it means to forget about who they really are. People can become depressed, or they can start to hate themselves, or become detached from the world because of alienation. Feeling alienated can also lead to a person to go with in themselves, which is not a good place to be and very painful to recover from. Being alienated can also lead to loneliness which is a dangerous place. It is important to socialize with people, friends, and family, because it can also make a person more confident. It is important to feel connected with different types of culture and people. There is no good effects of alienation, it makes people feel unwelcomed, like an outcast, like a loner, and shunned. This is how society is, but it is not how society should be. Before acting, think about what affects it will the people around you, and yourself.

Early Childhood Education Program Term Paper Example | Topics and Well Written Essays - 2250 words

Early Childhood Education Program - Term Paper Example This center has a goal of providing the best training and education for eight hours a day operation. For ages three to five years old, the curriculum will be conducted for four hours and five days a week. This is to ensure that the development of the children of this age will be observed. This center is very essential to provide the positive impact and nurture on the children within the community. As a center designed to provide quality education for infants and toddlers as well as preschoolers, this school is important in the community. Vision To be the best in providing the children the finest life and career skills using the comprehensive classroom technology plan. To be committed to provide true service where teachers and educators are knowledgeable and responsible and who truly care to their students. We believe that we can offer and develop the learning and innovation skills of the students. We desire to inspire to our valued students the importance of learning the information, media and technology skills by providing the best classroom environment and teaching plan that suits every need of the students. We dedicate all our gifts, efforts and power to its realization. With God’s help, this vision will be upheld. ...To be able to instil the value of classroom development and provide the best learning environment to the students for the common good. Philosophy Children are the most precious gifts to parents. For a teacher, a second most valuable guide to each student, teaching is a very essential job that contributes to intellectual growth and future of a child. Subjects and activities included in each curriculum are expertise of the teacher. The students should be moulded into active participants of a learning process through classrooms equipped to teach the students and a well organized curriculum to fit the needs of the students. In the end, the students should meet the premiere standards and assessments. The proposed vision, mission and philosoph y are based on the Constructivist Theory of child development and learning. This theory was popularized by Jean Piaget, Maria Montessori and Lev Vygotsky who believed that interaction of young children with their environment and their peers greatly influence their learning and development (Theories of Child Development and Learning, n.d., par.6). According to this theory, it is thus important that physical environment and curriculum must be given importance and utmost groundwork. Thus in the vision, mission and philosophy, it has been reiterated that the best classroom environment and curriculum must be provided as fundamentals for excellent education. The stated vision, mission and philosophy were founded on my belief that education is the foundation of a child’s learning and intellectual growth. Thus, teachers must be capable of the expertise when instilling values and learning to children.

Health Care Analysis Essay Example | Topics and Well Written Essays - 1500 words

Health Care Analysis - Essay Example nal environment; apart from this issue, the various stages of the implementation of the specific computer application will be also presented in this report (as analytically as possible). At the same time the advantages of this system and its overall impact on the performance of the East London Clinic but also on the development of the knowledge management of the health care sector will be explained. Any necessary modification made to the system prior to its implementation in the specific organization is identified and evaluated taking into account the characteristics of the particular industrial sector and the position of the firm within its industry. The Interactive Order System is among the computer applications that were implemented in the East London Clinic the last 2 years aiming to support the improvement of the services provided to clients and contribute to the limitation of the time required for the completion of various tasks. The implementation of the specific computer application was completed a month ago. Since then, despite the relatively short term, a significant improvement has been observed in the delivery of orders and the assignment of tasks to the doctors/ nurses across the Clinic. The specific system offers to the employees of the administrative department of the Clinic the ability to accept the orders quickly (by choosing among existed forms) and save the data received into easy to identify folders – the system provides a set of pre-structured choices (tasks/ categories) being adapted to the needs of each particular healthcare organization. One of the most important characteristics of this system is it s interactive feature – i.e. the ability offered to customers/ patients to communicate directly with the administrators in the Clinic placing their order for specific healthcare services. It is the specific feature that has helped towards the improvement of the performance of the East London Clinic (increase of the number of orders received,

Improving the supply chain management at Actavis through Essay

Improving the supply chain management at Actavis through implementation of an integrated ERP System - Essay Example Furthermore, we provide guidance in the selection, implementation, and maintenance of an ERP solution, including the inventory control and business process redesign efforts necessary to ensure acceptance of the new system and to maximize its use. We intend this to be a visionary document, detailing the true cost of ownership and providing a base of knowledge for Actavis group to successfully complete its ERP implementation. The PS-ERP was developed by first understanding Actavis's existing culture, infrastructure, relevant skill sets, and organizational commitment. This was done by interviewing Actavis Management and Employees in the Payroll, Human Resources (HR), and Finance areas that will be impacted. We then analyzed the environment, leveraging our broad ERP implementation experience in the public sector involving both non-generic industry and other Pharmaceutical companies. We validated our understanding and findings with external research, including discussions with respected IT research sources and similar governmental organizations that recently implemented ERP systems. We then developed numerous recommendations to better prepare Actavis for its planned implementation, as well as tools to continue to evaluate the proper preparation and implementation steps. The possible benefits of the ERP implementation is examined in terms of improvement in cost justifications with low inventory pullout. CONTENTS CHAPTER PAGE EXECUTIVE SUMMARY CONTENTS 1 INTRODUCTION . . . . . . . . . .

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER Essay

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER - Essay Example It is the dressing room where the consumer decides to purchase and not to acquire the clothing items. The retailer should realize the dressing room importance and this would help in increasing the sales. A lot of research works have been made in the last few years regarding the dressing room lighting. All the researches have given importance how the dress room lighting influences the consumer’s emotional states and personal evaluations. Many researchers believe that the buying decision at the clothing store depends upon the impression carried by the consumer at the dressing room. If the dressing room scenario is not good, it may negatively affects the shopping experience and results in a lost sale. If the store environment is not proper, it may affect the consumer mode on shopping. If there is good atmosphere, it motivates the shopper to do shopping. As a result, lightening of the store and the dressing room in the clothing store have a great role to play in the clothing busin ess.A Review of LiteratureTill today many studies have been made about the lighting of the main show room, however, fewer studies have been made about the lighting of the dressing room. Researchers have found that when lighting is used as a stimulus, it enhances product evaluation as well as the stores atmospheric conditions.(Obermiller & Bitner, 1984: Areni & Kim, 1994; Donovan & Rossiter, 1982; Donovan, et.al., 1994; Park & Farr, 2007; Summers & Hebert, 2001). This also creates a forgetable shopping experience for the consumer (Hegde, 2000) , though the effects of lighting on the main sales floor have been studied in some depth, nothing is known about how dressing room lighting influences the experience of the consumer. Mang, 2008 and Underhiil,1999 reveals that the clothing store dressing rooms are where consumers try on clothes and make their final evaluations and it is one of the most critical aspects of the sales

E-marketing plan for Aljarafe Restaurant Essay Example | Topics and Well Written Essays - 2000 words

E-marketing plan for Aljarafe Restaurant - Essay Example While the restaurant targets the public, its prestigious location coupled with the high quality of services narrows the target market to the middle and upper-class members of the society. The diversity of services at the restaurant further widens the target market owing to the fact that the numerous eatery services will provide appropriate services to numerous people. Among the values that the restaurant promises, include quality, diversity and hospitality. The restaurant promises to tailor the services to the specifications of the client. This will ensure that the restaurant satisfies the demands of the market thereby developing a positive reputation in the market using strategic marketing techniques. The hospitality industry is one of the most lucrative industries in any economy. Success in the industry relies on the quality and uniqueness of the services that a player introduces. Aljarafe restaurant seeks to succeed in the already flooded industry by introducing unique products. C oupled with both diversity and high quality, the restaurant seeks the existing competition thus grabbing the largest share of the already existing market. The eatery business is the common business with numerous other restaurants already operating in the city of Manchester. Such features influence the market entry strategies that the new restaurant promises to use in order to increase its profitability.   Aljarafe Restaurant strives to use the diversity in the society to its advantage by developing products that will appeal to the society.  

Business & Society - Social Performance Assignment

Business & Society - Social Performance - Assignment Example In this case the following companies will be examined: Snapple, which distributes and manufactures fruit juices and teas; Nestle, whose subsidiary, Perrier, is a brand of mineral water; and Dole, who manufactures and distributes various fruit juices. The Federal Sentencing Guidelines specifically state that organizations are to follow and implement a program that addresses compliance with ethics programs (Federal Sentencing Guidelines  §8B2.1). Specifically, this section is concerned with ensuring that all organizations not only have an effective ethical Code of Conduct, which specifically addresses that organizations must use due diligence to prevent and detect criminal conduct and promote an effective organizational culture that encourages ethical conduct and law compliance, but that these organizations are effective with ensuring that employees are aware of the organizational Code and follow it. This paper will explain who Pured will not only implement an effective program but t hat its employees are aware of the Code of Conduct and will follow it. Introduction Pured ® is a beverage company which manufactures and distributes bottled mineral water and packaged fruit juice as products. It is a medium-sized public limited company launched in 2009, with 68% public ownership and 32% private capital of its total worth. ... In this case the following companies will be examined: Snapple, which distributes and manufactures fruit juices and teas; Nestle, whose subsidiary, Perrier, is a brand of mineral water; and Dole, who manufactures and distributes various fruit juices. Snapple Dr. Pepper and Snapple are a part of the Dr. Pepper Snapple Group, Inc., and their Code of Business Conduct and Ethics is available at investor.drpeppersnapple.com. They have specific tenets regarding conflicts of interest, political contributions, confidential information, integrity and fair dealing, employment of family, and theft or misuse of assets. Since Dr. Pepper and Snapple is a large organization, the Guidelines Manual states that they shall devote more formal operations and greater resources in meeting the guideline requirements (Federal Sentencing Guidelines). The guidelines also state that the company must set up standards and procedures to prevent and detect criminal conduct; that the company must not knowingly hire somebody who has engaged in illegal activities or has previously broken compliance with ethics programs; that the company shall communicate the ethics policies periodically; that the ethics program shall be enforced consistently; and that if there is criminal conduct, the organization shall take step to appropriately respond (Federal Sentencing Guidelines). In the case of Dr. Pepper/Snapple, there is very little in the Code of Business Conduct and Ethics page that would suggest that they are conforming with the Federal Guidelines. They do not address criminal conduct, except to say that the employees of the firm must follow all laws, rules and regulations. They do not outline what steps they will take if there is a

News Paper Summary Essay Example | Topics and Well Written Essays - 500 words - 2

News Paper Summary - Essay Example nce been evident especially on the waterfront, and buyers are relying on the Latin American-style of financing, which necessitates one to deposit a minimum of 50% before closing to fund construction. Developers will thus affect the rental market adversely since everyone is moving away from rentals thus raising demand. CIT group is set to acquire $3.34 billion in cash from OneWest in a deal they project to produce profits of 3.35 times its initial investment. OneWest collapsed in 2008 thus becoming the third largest bank failure due to growing concerns by customers about its rising mortgages. The deal drew scrutiny from the dividends they produced for private-equity firms and their investors, but regulators had few choices. CIT majors in commercial lending and the deal is set to boost its assets to $67 billion. The firm’s top cop is confident the regulators will approve the deal, and he is gratified with the deal because it will be worth the expense that comes about with crossing the $50 billion mark. The article tinctures on a court ruling set to be revisited to determine whether misconducts done by employers to staffs should apply to cases brought under Connecticut law. It further cites an example from a case brought forward by Mr. Trusz, who was fired by UBS for allegedly overvaluing properties leading to excessive fees for clients. He consequently sued the banks citing his superiors treated him differently from others who did not complain before winding up their employments. Investors predict they could lose a lot if the court interprets the law narrowly since whistleblowers will have their safety compromised against reporting firms’ wrongdoings. If the ruling favors Mr. Trusz, it will limit employers’ flexibility to make tough verdicts on workers. In its defense, UBS claimed Mr. Trusz duties encompassed in his official duties did not include valuations of property, but he defended his actions by saying that whistleblower shelters are essential to shield

Mark Twain, His Life and Inspiration to Write Research Paper

Mark Twain, His Life and Inspiration to Write - Research Paper Example His younger schooling life was troublesome as he was plagued by illness during the first seven years of his life. His behaviour was almost eccentric, and he had a tendency to wander away from home and as a boy he read adventure stories of pirates and knights in the heroic fiction and poetry of such authors as Sir Walter Scott, Lord Byron and James Fennimore Cooper. He thought of these writers as exemplary and he would not have become the highly original writer that in time he became. He was always a reader though he usually chose to present himself as far from being bookish. When his schooling came to close, he took a part time job that would later become his career. He served as a delivery boy and an office boy, became a printer’s apprentice for the hometown newspaper, the Hannibal Courier as he was following in the footstep of his brother Orion, nearly six years his elder, who has the same career in 1839. Two decades later, he wrote, â€Å"Education continued in the offices of the Hannibal ‘Courier’ & the ‘Journal,’ as an apprentice printer†. He served in all capabilities, including staff work as the Courier’s makeshift library introduced him to humorous publications such as The Spirit of the Times. He later found his concerns with victimisation and humiliation particularly congenial to his talents and attributes. For a short time, he adopted from the south frontier stories on the use of slang and elaborate misspellings. Like many of other writers associated with his school, he adopted a pen name. The successful publication of his work in the East made him turn his attention to local publication and was able to publish several items, some as a consequence of a... The successful publication of his work in the East made him turn his attention to local publication and was able to publish several items, some as a consequence of a disagreement with the editor of the Hannibal Tri-Weekly Messenger, whom he tried to embarrass. In May 1853, young Mark was awarded â€Å"our Assistant’s Column† and the column criticised newspapers that borrowed without credit. In mid-august, having been unable to find work in New York he took up a job as a typesetter and developed a literary technique he was to make good use of throughout his career. In the spring of 1854, he was obliged to leave the east because of what he latter termed as financial stress and then took his printing skills back to the Mississippi valley, sitting upright in the smoking car for two to three days and nights, as his interest in humour and in writing arose directly from his pleasure in books and in printer’s libraries and later his own substantial collection, he was an insatiable writer.

Work-life balance Essay Example for Free

Work-life balance Essay Changes in relationships do not necessarily mean turbulence- even the most stable relationships go through constant changes. These changes are manifest in the smallest of gestures and interactions amongst people. The reactions, pro-actions or interactions may be between couples, parents, siblings, extended family, generations of grandparents, in-laws, cousins, on the family side, and boss, colleagues and subordinates, business partners, other stakeholders on the official or work side. Each action impacts a relationship either negatively or positively- each action process allows us to link our lives to one another. In short, this is the crux of the paragraphs that follow. Broadly, there are five everyday processes that can be instrumental in linking our lives to one another. These include routines for contact, common involvements, and pattern of interactions, everyday talk and reflection. Each of these requires day to day communication which provides the vital link to create and sustain the fragile fabric of personal relationships. Enduring personal relationships are formed when these vital everyday links are positive and in good health- it does not take an extraordinary circumstance or event to change relationships- at best it may be a spark to the build up that has happened as a result of everyday interactions. The essay titled, â€Å"The Everyday Accomplishment of Work and Family: Exploring Practical Actions in Daily Routines† by Caryn E. Medved, Communications Scholar, Ohio University, which is a part of the suggested reading focuses on the challenges of work and family in our daily lives; and studies women in minute detail through a survey which researches the micro practices of navigating and negotiating daily work and family life. The responses to the survey questionnaire help us examine how the women play their taken for granted roles of managing work and family. Responses highlight startling facts in relationship maintenance and repair amongst the dual career couples. Whether they engage in interaction communication patterns involving variables such as gender and emotions, or workplace interaction, which may even include efforts or signals for social change ( â€Å"frame bending†, as the author calls it), brought about by family routine needs, each respondent evidently looks at restructuring actions like negotiating, deliberating, seeking alternatives. This is done in order to prevent interruption in daily family routine, or to handle changes on the home which may hamper the process of keeping up the routine at work. During workplace interaction, the same actions or tactics may be used to balance out the relationship imperatives while at work. It is observed that in families, children feature topmost in the consideration set of some or all of the above actions. Routinizing actions like connecting, alternating, prepping and reciprocating, which are designated and carried out as per need and aptitude of the doer, or improvising actions like requesting assistance, trading off or even evading in order to maintain routine action and interaction at the required level whether at home or at work, all work on common sense assumptions which indicate the way forward. There are times when women decide to use â€Å"strategic ambiguity† (Eisenberg. 1984. Pages 227-242) to get out of tricky situations- ‘I don’t know’ is the safest answer to manage expectations and keep the relationship going, when one is not sure. Between workers on a lateral level, as well as spouses, this is very common- a bit of ambiguity and expression of helplessness helps to tide over a demanding query or situation. In my opinion, ambiguity is the culprit, not the solution- a near definite answer helps people to understand each other better and there are no grey areas, which are the starting point of dissent in relationships. What is surprising to note from the interpreted data is the fact that mundane chores which are seemingly innocuous, are so important to ensure proper navigation of everyday achievements of work and family lives. Prepping, for example, which means preparing for the next morning, can be a spoke in the wheel of smooth communication and relationship if not handled well- women seem to do most of the prepping for reasons including their love for meticulously coordinated activity, organized morning chores, less confusion, more time for spouse and children, among others. Reasons why men are not so fond of prepping include their indifference for neatness and coordination, their habit of relaxing after office and non involvement with the backend chores for children. They are good fathers nonetheless in that they indulge in outdoor activities with their offspring, buy them gifts and drive them to school. An element of emotion runs through the entire response analysis, both positive and negative, therefore each interpretation needs to be evaluated against scientific benchmarks which rely on biological differences, socio-economic conditions, work culture, even religion at times. It is not to be presupposed that all the interactions proposed and described above ensure smooth daily work and family life. An element of conflict exists, for the resolution of which, the study states communication as action embedded in the process of managing work and family responsibilities. Effective two way communication is the key to successfully managing work- family life balance. Balance and conflict are dynamic- and they both co-exist. The study has not been able to bring out this aspect of human relationships succinctly. The study while addressing inputs from women, chooses to completely ignore the male viewpoints. The biological difference certainly has a bearing on each gender’s role in maintaining work life balance; the study appears skewed towards feminine interpretations. There is also a need to study how single parents, gays, lesbians, the working poor manage their work – family relationships. In the study by Medved, family is taken as a nuclear unit- there is no mention of the extended family, which includes grandparents, uncles and aunts, cousins, brothers, sisters, friends. We understand that no one lives in isolation, therefore, the work- family balance is certainly impacted by all the relationships mentioned above at some point in time. A purely feminist interpretation angle would play havoc with the data gathered in the study- it would champion the women by and large, and make men the villains of the piece! In conclusion, the study has certainly highlighted very critical aspects of human relationships- in current times, with professionalism equating men and women and gender parity being the new mantra, the study establishes the basic foundation of a successful work- life balance which helps improve performance, leading to efficiencies and creates opportunities to grow as successful professionals as well as human beings. References Eisenberg, E. M. Ambiguity as Strategy in Organizational Communication. Communication Monographs Published in 1984. Medved, Caryn E. The Everyday Accomplishment of Work and Family: Exploring Practical Actions in Daily Routines Published in 2002.

Employment responsibilities Essay Example for Free

Employment responsibilities Essay Understand employment responsibilities and rights in health, social care or children and young people’s settings. Outcome 1 know the statutory responsibilities and rights of employees and employers within own area of work 1 Health safety, minimum wage, working hours, equality 2 – Health Safety at Work Act 1974: An act put in place to look after the health, safety and welfare of people at work, for protecting others against risks to health or safety in connection with the activities of people at work. Equality Act 2010: This act legally protects people from discrimination in the workplace. Employment Rights Act 1996: This act explains what rights employees have in a place of work. For example, time off work, guaranteed wages, dismissal and redundancy. 3 – To protect employees against circumstances they may face in their working lives. Every person who works for an employer is protected from discrimination in the workplace, has the right to receive the national minimum wage, and to work no more than 48 hours per week unless they wish to. These employee rights apply regardless of whether the employee or worker is temporary, fixed-term or permanent, or how long they have worked for the employer. These laws provide rules and regulations that must be followed. 4 – Sources and types of information and advice available can be, speaking directly to managers, reading policies and procedures, looking on the internet (direct.gov.uk) , going to a citizen advice bureau or joining a union. Outcome 2 – understand agreed ways of working that protect own relationship with employer 1 – My contract of employment at Crown House covers the following : job title, probationary period, place of work, pay, deductions, hours of work,  overtime, time recording, short time working and lay off, annual holidays, public holidays, sick pay, alcohol and drug testing, pension, notice and garden leave. 2 – My payslip includes the following information: company name, department, payment method, payment period, payments, hours, rate, amount, deductions (PAYE tax, National Insurance, Pension), totals, week/month, date, department number, tax code, employee number, employee name and net total. 3 – If you have a grievance relating to your employment, you should in the first instance raise this with the manager. If the grievance cannot be settled informally, you must set out the grievance and the basis for it in writing and submit it to the Area Manager. 4- Personal information that must be kept up to date with own employer can include : change of name, marital status, change of address, any medical conditions that may affect work, any medication prescribed that may affect work and any altercations with the police must be admitted. 5 – Agreed ways of working includes policies and procedures, which may cover areas such as: Data protection – how confidential files relating to staff or service users are stored in cupboards where access is only given if needed. Conflict management – if there is any conflict between staff members this should be bought to the attention of the manager and he/she should try to resolve this professionally. Anti-discriminatory practise staff and service users will not be discriminated regardless of their age, gender, sexuality, religion, ethnic background or disability. Health and safety – staff should wear appropriate clothing, for example flat shoes and covered up. It is staffs responsibility to report any health and  safety issues they may come across, whether it be broken equipment or maintenance needed within the building. Equality and diversity – staff and service users must be treated equally but not all the same. Opportunities should not be missed just because somebody may need extra support to do something. For example, if a sensory room is upstairs and somebody cannot manage the stairs for whatever reason, help should be given (lift, stair lift) so that person can access the room. Outcome 3 – Understand how own role fits within the wider context of the sector 1 – My job description is to provide centred focused care to service users. To provide opportunities for service users to increase their knowledge and experience, to encourage them to maintain present skills and learn new ones, and to enable them to gain more control over their lives. To manage and minimise behaviours as best as possible. To ensure the four key principles of the ‘Valuing People’ document are adhered to at all times ‘Rights’ ‘Independence’ ‘Choice’ and ‘Inclusion’. General and administration duties. ** Important: this is not exhaustive and is subject to review in line with the changing needs of the unit and/or the needs of the service users. 2 Positive Negative Accessing community and participating in activities of enjoyment People may be at risk to themselves and others (staff, members of public) Gives the company a good name Service users not motivated, become lazy Improves service users development and remain stimulated Behaviours may be displayed often Keep service users safe Gives the company a bad reputation 3 – Other people in which staff need to communicate with will include, but  are not limited to, the following: Residential homes – to find out how the service user has been at home (behaviours, illness), let them of know of any lunch requirements (picnics, cooked lunch), ensure money is sent in for planned activities, make sure the service user is dressed appropriately for planned activities. Speech and Language Therapists – to assess, monitor and review a service users eating and swallowing if any problems have been noticed and reported, to offer help with communication aids and techniques. Mental health team – attend regular appointments with service users to see how they are, is medication working? Any new problems/obsessions? How mood has been? (agitated, confused, depressed) Any behaviour triggers? 4 – CQC are regulators for all health and social care services in Enlgand. A regulator is an organisation that checks services meet the government’s standards or rules about care. They also look after the rights of people who need extra support to stay safe. This includes people who are kept in care under a law called the Mental Health Act. The government’s standards cover all areas of care. These rules are about things like: respecting people and treating them in the way we all expect to be treated. making sure people receive the food and drink they need. giving people care in clean, safe buildings. managing services and having the right staff. CQC put care services on their register if they meet the standards, or act quickly if they do not. They continue to use different information to find out as much as they can about services. Information from the public about their experiences of care is very important to CQC. They also work with local groups and people who use services to find out what’s working well and what’s working badly in health and social care services in their area. Inspectors check services all over England to make sure they meet the rules for safe, effective, compassionate and high-quality care. Care services, and other organisations like the NHS, also give CQC information about certain things that happen. For example, they will check a service if more people are dying there than usual. They act quickly to stop unsafe services or bad ways of working. They say what needs to change and go back to check things are better. CQC can also fine people or companies, give  services a public warning, stop the service caring for any new people, stop a service caring for people while they find out what is happening and even shut services down. Outcome 4 – Understand career pathways available within own related sectors 1 – To be a care home manager you would need the following qualifications * at least two years’ senior management or supervisory experience in a relevant care setting within the past five years * a qualification appropriate to the care you will be providing, such as NVQ Level 4 in Health and Social Care, a degree in social work or nursing (with live registration) * a management qualification, such as NVQ Level 4 in Leadership and Management for Care Services (which replaces the Registered Managers Award (RMA)) or equivalent like a Diploma in Management Studies, or a Management NVQ Level 4 . To be a nurse you would need the following qualifications – around 5 GCSEs (or equivalent) of Grade C and above including English Literature or Language, Mathematics and a science subject. to take a nursing degree courses you will normally need at least 2 A-Level s or equivalent. all nurse training is done by universities. They offer nursing diplomas or degrees which take three years to complete. The diplomas however are being phased out and most universities are moving to degree only in September 2011 – all universities must move to degree only by September 2013 to work as a nurse in the United Kingdom you must be registered with the Nursing and Midwifery Council. The title Registered Nurse is only given to you when you have that registration. To be a social worker you would need the following qualifications – a three-year undergraduate degree or a two-year postgraduate degree in social work that is approved by the Health and Care Professions Council (HCPC). Many university courses are full-time, although some work-based routes with part-time study may also be available. You will typically need the following qualifications in order to study for an undergraduate degree in social work: five GCSEs (A-C) including English and maths  at least two A levels, or an equivalent qualification such as a BTEC National  Diploma or NVQ Level 3 in Health and Social Care. You should check entry requirements, as colleges and universities may accept alternatives like an Access to Higher Education or substantial relevant work experience (paid or voluntary). If you already have a degree, you could do a two-year postgraduate Masters degree in social work. †¨Ã¢â‚¬ ¨ When you apply for social work training, you should ideally already have some paid or voluntary experience in a social work or care setting. You will also need to pass background checks by the Disclosure and Barring Service (DBS). Previous convictions or cautions may not automatically prevent you from this type of work. 2 – In order to become a Deputy Manager of a day service such as Crown House, I would speak to my current manager and find out all the information I needed to know. I could also get in contact with the companies head office and if need be any training providers. 3 – The next steps in my career pathway are as follows Any refresher training to update my knowledge and remind me what I learnt last time, this will include NAPPI training. Attend first aid course and SOVA course annually Complete NVQ level 3 by December 2015 Mental health training by June 2016 Outcome 5 – Understand how issues of public concern may affect the image and delivery of services in the sector 1 – The following are cases where the public have raised concerns regarding issues within the care sector: Winterbourne View Baby P Ash Court Fiona Chisholm Orme House 2 – Abuse took place at Winterbourne View, a hospital for patients with learning disabilities and challenging behaviours in Gloucestershire. A Panorama investigation broadcast on television in 2011, exposed the physical and psychological abuse suffered by people with learning disabilities and challenging behaviour at the hospital. Local social services and the English national regulator (Care Quality Commission) had received various warnings but the mistreatment continued. One senior nurse reported his concerns to the management at Winterbourne View and to CQC, but his complaint was not taken up. The footage showed staff repeatedly assaulting and harshly restraining patients under chairs. Staff gave patients cold punishment showers, left one outside in near zero temperatures, and poured mouthwash into anothers eyes. They pulled patients hair and forced medication into patients mouths. Victims were shown screaming and shaking, and one patient was seen trying to jump out of a second floor window to escape the torment, and was then mocked by staff members. One patient was repeatedly poked in the eyes. A clinical psychologist who reviewed the footage described the abuse as torture. On 21 June 2011, 86 people and organisations wrote to the Prime Minister, David Cameron about the revelations, We are aware of the various actions currently being taken within and outside government – such as the DH review and CQC internal inquiry. We hope to make submissions to those both individually and collectively. However, on their own these will not be enough and a clear programme is needed to achieve change. The prime minister responded saying he was â€Å"appalled† at the â€Å"catalogue of abuses† Panorama uncovered. In June 2011 the Association of Supported Living issued a press statement, which was followed up in writing to every member of parliament in the United Kingdom, calling for community based supported living services to replace institutional services for people with learning disabilities. The Daily Mail said Without the investigation by the BBCs Panorama, given huge coverage in the Mail, the abuse of patients at Winterbourne View might be continuing to this day. As it is, the secure hospital and two other care  homes have been shut down, 11 guilty staff have been brought to justice – and a devastating report now exposes the serial failings of the local NHS, police and health watchdogs. For the past year, the Leveson Inquiry has focused relentlessly on the failings of the media. Never let it be forgotten how much this country owes, in the fight against cruelty and corruption, to its free Press. The Daily Telegraph said, It is impossible to read the details of what went on at Winterbourne View, a care home for the severely disabled in Gloucestershire, without feeling repelled. In the wake of an exposà © from the BBCs Panorama, 11 members of staff were convicted of almost 40 charges of neglect and ill treatment of those in their care. The national regulator, the CQC did a nationwide check on facilities owned by the same company, Castlebeck Care – as a result three more institutions have been closed. The CQC reported a systemic failure to protect people or to investigate allegations of abuse and said that Castlebeck Care had misled the health watchdog. The CQC also inspected 132 similar institutions and a Serious Case Review was commissioned. The head of the Care Quality Commission resigned ahead of a critical government report, a report in which Winterbourne View was cited. Mencap published a report warning that similar abuse could be going on elsewhere and calling for the closure of all large institutions far from peoples families. Eleven people pleaded guilty to criminal offences of neglect or abuse as a result of evidence from Undercover Care and six of them were jailed. Immediately after the eleventh person pleaded guilty, the Serious Case Review was published, revealing hundreds of previous incidents at the hospital and missed warnings. 3 The public seems to have lost faith in such regulators and companies as this has been reocurring for a number of years. The media have issued a lot of publicity stating how care companies, social services and regulators have let the victims down by simply not taking these cases seriously enough and ensuring the well-being and standards are being met. The public may feel  reluctant to use the care services to look after their family members. These issues also give the care sector a bad reputation. 4 – Recent changes in service delivery which have affected own area of work includes staff being supervised and appraised on a regular basis, changes to medication being administered, NAPPI training to prevent forceful restraining, ensuring incident/accident forms are completed correctly and signed by witnesses if needed and up to date training, policies and procedures.

A Study On Adobe Flash Cs4 Computer Science Essay

A Study On Adobe Flash Cs4 Computer Science Essay Adobe Flash CS4 provides newly features which are very easy to be used. Designing using Flash had become easier and more efficient. Designer can easily applies tweening technique to a symbol and smoothly modify the motion paths. The success project can be delivered to a very wide audience. Adobe Flash CS4 can help to deliver this interactive multimedia to web browsers, mobile devices and computes. The newly 3D Translation and 3D Rotation, Bones, and Deco had bring a new animating, interesting and creative experience to the designers. The workspace of the Adobe Flash CS4 is now more elegant and can be set into different style which suitable for everyone. With Adobe Flash CS4, the complicated animation can now be created easier and quicker. In Adobe Flash CS4, creating animation had become easier compare to the previous version which needs to involve with the keystrokes, symbol creation and manual placement of key frames and adjusting the tweens on the timeline. It will be more difficult and time consuming when creating and editing the animations. With Adobe Flash CS4, designers can straightly apply the motion tweens technique directly to the object itself compare to the previous version which need to apply through the key frames. Now, creating an animation is incredibly easy which only within two steps. The motion path which is automatically generated can be easily edited using the Bezier handles. Besides that, the timing of the animation can be easily adjusted in the timeline and without breaking the tweening of the object. With this features being introduced in Flash Adobe CS4, new users and advanced developers or designers can gain more control on the object for developing an animation. (Adobe, 2008) Motion Presets Panel Adobe Flash CS4 provides a library which is full of prebuilt animations for the designers or developers to start their project. The motion presets panel is very easy to understand and use. Besides that, it will be a time saver for project which had little time. Users can easily define a motion preset through saving the object which had tween applied on it. While users can apply the presets by just simply click on the preset on the motion presets panel. Motion Editor Panel Another new feature of the Adobe Flash CS4 is the motion editor panel. In Adobe Flash CS4, key frames had a new and important role with the introduction of the object based animation. With the new motion editor panel, users can now independently control over the key frames parameters which include size, scale, positions, etc. The motion editor panel allows users to control over the key frames of the animation graphically using curves. The fine control over tweens had been brought back with the motion editor panel which will let the users to fine tune the animation parameters for their each attributes. (Adobe, 2008) Bones tool In Adobe Flash CS4, there is a new feature which is known as bones tool. With the bones tool, users can now create inverse kinematics animation easily. The bone tools are very useful for the movement of character in an animation. The bones tool is a tool which can link a series of objects together and create an effect like chains. The bones tool is like bones in human bodies which will moves in a definitive way. The bones will be able to let users to link several objects together. After that, users can easily and quickly animate the object via controlling the movement of each segment of the object which had link with the bones. The bones can be easily created by just simply click and drag between the symbols. For an example, the bones tool can be use in the part of the mechanical machine which is use to pick up things. (Adobe, 2008) Deco Tool In the designing part, deco tool is the new feature which was being added in Adobe Flash CS4. The deco tool provides a new and more creative way to design symbols for users. It is great whether on creating or other effects. The deco tool lets the user to unleash their creativity through the different types of drawing effects which are available. The vine fill effect fills the background with a pattern of branching plant formation. The grid fill effect fills the background with patterns of symbol which are selected by the users. While the symmetry brush will allows the user to create kaleidoscope-like effects. (Adobe, 2008) Sample Sound Library Another fantastic feature of the Adobe Flash CS4 is the sample sound library. Adobe Flash CS4 has a library which is full of various kinds of sound effects. Users can now easily apply sound effects to their project. In order to add sound effects to the project, users can simply drag and drop the sound to the project from the library to the frame on the timeline. Besides that, users can also download sounds from the internet and then import it to the sound library in order to apply it to the project. (Adobe, 2008) Macromedia Flash 8 Macromedia Flash 8 is the software which allows designers to design animations, videos, games and advertisements. In Macromedia Flash 8, it had several improvements over the work flow and the design tools which are the run time blend mode, filters and effects, alpha channel video and file size shrinking and playback time. The major change of Macromedia Flash 8 compare to the previous version is the Flashs video capabilities. The enhanced video capabilities provide a wider range of codec and output options which unavailable in the previous version. Macromedia Flash 8 provides more advanced controls for the users and made complex actions and effects just within one click. The action script for Macromedia Flash 8 now has script assists which will help the beginner users to learn and use action script easier. (Jacobi, 2005) New Blend Mode In Macromedia Flash 8, the new blend mode is a totally new feature compare to the previous version. The blend mode is a feature which can applies graphical effects to the movie clips or buttons which are created by the users. The new blend mode includes the normal, darken, lighten, hard, light, invert, alpha, etc effects. (Cipollo, 2011) http://www.webdesign.org/get.php?type=imgartid=6822name=blend_modes_adj.pngno-download New Filter Effects Besides the new blend mode, users can now also add glow, blur, shadow and adjustable color effects to the movie clips or buttons. This feature will be an ideal for creating the Fireworks style of effects quickly and easily. Users can easily apply these effects by just choosing it from the filter tab which is located on the Property Inspector. The size of the Flash document file will not increase because the filter effects were applied on the runtime. (Cipollo, 2011) New Drawing Mode Macromedia Flash 8 is now features with the new drawing which is called the object drawing mode. In this mode, users can now draw an object on another object and the shapes of both of the objects will still remain. So, users can now move the top object and no need to worry the shape of the object below will be destroyed. Users can easily change between the new object drawing mode and old merge mode through the toggle button which is located in the toolbar of Macromedia Flash 8. (Cipollo, 2011) Script Assists Now, Macromedia Flash 8 comes with a new feature which is known as the script assists. It will become easier to apply action script to the movie clip with the new scrip assists feature. The script assists feature will prompts suggestions of syntax for the users. Besides that, it will also explain the parameter choices of the code for the users. So, users which are not very familiar with action script can easily learn it through this feature and use the action script. (Cipollo, 2011) Custom Ease In/Ease Out The custom ease in or ease out is also one of the new feature which is available in the Macromedia Flash 8. Users can now easily control the speed, scale, color and filters of the animation with this custom ease in/ease out feature. Users will control the animation through a graph like tool that uses a Bezier curve. Users can edit the attributes of the animation via editing the curve in the dialog box. With this new feature being introduced, designer can now have a better control and runtime results of the animation. (Cipollo, 2011) http://www.webdesign.org/get.php?type=imgartid=6822name=custom_ease.jpgno-download Bitmap Caching Flash continuously redraws the vector object when movie plays because it is a vector based program. Bitmap caching will help users to improve the animation performance to become faster through reducing the calculations which occur during the movie. Users should cache their vector movies into bitmap before continue on their vector image. Users will know which vector objects can be cache as bitmaps in the Flash movie through the use action script or property inspector. (Reiven, 2006) Action Script Action Script is a type of coding language which was developed by Adobe. It is use with flash to create animations, videos and games. There are few versions of action script which are 1.0, 2.0 and the latest 3.0. Action Script 2.0 Action script 2.0 adds some new runtime functionality which improves the object oriented development in flash. It formalizes the object oriented programming syntax and methodology. In action script 1.0, it is lack of traditional vocabulary for creating classes and objects. While action script 2.0 has the feature of supporting syntactic for traditional object oriented. It will provide class keywords for the user when creating classes and extends for inheritance. Action Script 3.0 In action script 3.0, there is a new action script virtual machine which is known as the AVM2 that uses new instruction set of byte code and the performance also had been improve. Besides that, the 3.0 version also had become a more modern compiler code base which is now closer to the ECMAScript standards. The application programming interface (API) of action script had also been expanded and improved compare to the previous versions. In this version of action script, it is designed to work with a more complex application which has large data sets and object oriented code bases. With AVM2, the code can be executed ten times faster than the previous versions of action script code. Action script 3.0 also is compatible with the older version. For example, action script 3.0 codes can load swf files which are written in 1.0 or 2.0. In this new version, there will be no more stage coding available. It means that users cannot apply scripts directly to the movie clip using on() and onClipEven(). Now, the stage instanced will be automatically declared. With Flash CS3 or greater versions, it will help users to simplify the application entry point. It will help instantiating the class for the users. Besides that, there will be no more onEventHandlers and is now replace by EventDispatcher. Users can now access the data from the URLs immediately. The object oriented programming will improves the development of a project through breaking down into objects. Object oriented programming actually is not a must in action script 3.0, but it helps the cases with large projects which involved multiple programmers. (Adobe, nd)

Strive for Equality Essay -- American History, Discrimination, Women

Strive for Equality It is stated in the Equal Rights Amendment that â€Å"Equality of Rights under the law shall not be denied or abridged by the United States or any state on account of sex†. Still, looking back at history, it can be seen that gender has played a vital role in determining one’s status in society. The challenges women faced began when they were merely young girls. These girls were raised with the idea that they were only suitable for certain occupations, usually only to serve as wives and mothers. These beliefs of staying within their boundaries stick as fears in the mind of women so by the time adulthood approaches, they have already molded themselves to fit those beliefs. There are numerous works of literature that have given life to women in their fight for becoming free. One example, â€Å"The Chrysanthemums† by John Steinbeck, tells the story of Elisa and her struggle to break out of the feminine world. The idea of becoming more than an ideal wife strive women to push their boundaries as an attempt to gain power in a man’s world hoping, to be recognized for their strengths. Discrimination has always given men greater power over women, who are ideally supposed to sit within their limited boundaries. These traditions led to stronger women who wanted to attempt to push their boundaries. When Elisa is working in her garden, she notices her husband talking to couple of men and she â€Å"[looks] down toward the men by the tractor shed now and then,† (Steinbeck 1). Elisa looking at the men numerous times shows her curiosity to go outside her bounded life which is the fence that she is around. The fence symbolizes her life. This also symbolizes how she is very fed up with her married life and is now desperate to get out. But th... ...ue beauty, and thus never was interested in Elisa. So Elisa comes back into reality, and falls back into the hole of being felt as a housewife rather than a free individual, that she despised. Overall, the impact that the tinker makes on Elisa brings Elisa back to where she started. This illustrates the impact of Elisa pushing to expand her boundaries. Women try their best to push past their boundaries but can never achieve that, because of the over-pompous nature of men. Women are never seen for their strengths and are oppressed manner. Women were not able to reach their full potential because society refused to accept them liberally. This world would not be able to progress with the seclusion of women. It can be seen throughout history that gender prejudice limits the individual from doing what he/she wants to do. Nowadays, women are free to do as they please.

How does the language and stage directions of this section reveal the :: English Literature

How does the language and stage directions of this section reveal the tensions between the two characters. How does the language and stage directions of this section reveal the tensions between the two characters. How far does the section prepare the audience for what is about to happen? From the opening stage directions you get a very clear indication of what Miller is trying to show about Eddie. His flat is described as clean, sparse and homely. The use of a phone box in the set is relevant as the audience can expect it to be used in an important way in the future. After Alfieri’s opening speech there are hints that all is not right and this leads the audience to think about the future. â€Å"A distant foghorn blows.† This gives a sense of impending disaster as the foghorn conveys confusion, a foghorn is used when you cannot see where you are going which is a lot like Eddie in the later stages of the play. As Alfieri is rounding off the opening speech he states: â€Å"sat there powerless as I, and watched it run its bloody course.† The audience knows the future will contain blood and tragedy. Towards Catherine, Eddie is fatherly and protective. When Catherine first says hello to Eddie the stage direction says that he id pleased and therefore shy about it. Catherine wants to hear Eddie’s approval of new skirt as his opinion means a lot to her. He calls her beautiful and states: if your mother was alive to see you now, she wouldn’t believe it. This is a relevant statement as he again later refers to her dead mother. Eddie is worried about the way Catherine walks and this leads to him saying â€Å"you aint all the girls,† he believes she is his girl. He brings her to tears in this argument and he then states â€Å"I promised your mother on her deathbed,† and â€Å"you’re a baby.† He constantly mentions his duty to her dead mother so she will do as he says. At this early stage of the play the audience is probably not aware of the fact Eddie has major feelings for Catherine, yet they are able to pick up on certain things in the language and stage directions. The stage directions give a clue to the actor how to present the lines. Beatrice and Eddie’s relationship is not one of a happily married couple. After she hears the news that her cousins have landed she states: â€Å"Im worried about you,† leading the audience to think why this could be and may be due to problems.

Close Company, Stories Of Moth :: essays research papers

Women during the time that A Visit from the Footbinder was written were willing to accept pain to fulfill society’s concept of beauty and to keep their position in society. Women’s role in this society was one in which they lacked any sense of power and they were therefore fully dependent on men. Hence, they were willing to suffer through the excruciating torture of crushing their toes under the weight of their own bodies in order to make themselves desirable enough to attract a wealthy husband.   Ã‚  Ã‚  Ã‚  Ã‚  The roles of men and women in this story are quite rigid, therefore allowing women little room to go against society. This is due in part to the economy, which does not permit much movement for neither race nor gender. Therefore, when one is born into a class they must conform to its standards. Women are generally given more rights and freedoms if they provide a direct economic function in society, such as owning and managing property to produce goods. Most of the property was passed down from father to son, though, and women had no rights. That is why the fathers had to decide on a dowry to marry off their daughters. Economically, men fulfill the â€Å"important† roles while women work â€Å"behind the scenes,† raising children and taking care of the household. These â€Å"simple† jobs that women perform cause them to be dependent on men, and relegate them into a subordinate position. Society’s attitude of women being weak and dependen t, while men are strong and in control, stems from the roles they are obligated to fulfill. Women are restricted to these roles because the idea of what a â€Å"good† woman or man should be becomes so ingrained into the culture. Society condemns that which is different, mainly due to fear, making it difficult for anyone to go against its belief systems. In the story, both the men and the women are really against the idea of the footbinding deep down. When asked if it will hurt, Tiger Mouse tells Pleasure Mouse that perhaps â€Å"the pain is so great that one’s sentiments are smashed like egg shells†(Prager 50]. Warm Milk, the concubine, fell in front of Pleasure Mouse’s door one night and said, â€Å"It is my legs. They are swollen like dead horses in the mud. And as for my feet, well, they’re no longer of this earth,† and then she says â€Å"They cannot bear the weight of two, Pleasure Mouse, but never say I said so.

Mountain Man Brewing Company

Mountain Man Brewing Company| To:| Chris Prangel| From:| 001706975| CC:| David Nasser| Date:| 3/4/2013| Re:| Bringing the Brand to Light| Comments:| For the first time in the company’s history, Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a â€Å"light beer† form of the popular Lager. In the past six years, the â€Å"light beer† industry as increased at an annual rate of 4% while sales of traditional beer has been declining annually by 4%. Although this seems like a probable solution, there are two major problems Mr.Prangel is facing: 1. ) Mountain Man’s current target market will not approve of this new beer, and 2. ) bringing in a light version of the Mountain Man Lager could ruin the brand image and ultimately destroy the company. Mountain Man’s biggest target market currently, and pretty much since it started in 1925, is males ages 45-54. Most of these males are blue-collar, hardworking males. It has been known as â€Å"West Virginia’s Beer† known for its authenticity, quality and its toughness. To the younger beer drinkers, the market the light beer appeals to, view Mountain Man beer as too strong and a â€Å"working man’s† beer.Not only do the younger beer drinkers have their negative thoughts about Mountain Man developed, but the blue-collar customers account for a huge percentage of sales. The brand loyalty rate for Mountain Man Lager is 53% which is higher than any of its competitors. The â€Å"light beer† appeals to the younger generation, especially the females, and Mountain Man Lager has always appealed to the older, rugged, blue-collar male. The appearance of Mr. Prangel’s dilemma is very evident. Based on the evidence, Mountain Man should not introduce the light beer.The light beer industry is growing, that can’t be denied, howev er for Mountain Man, it is not in their best interest yet. Although the quantitative reasoning is included below, it would be in Mountain Man Brewing Company’s best interest to take the $750,000 and spend it elsewhere: create a new beer (non-light) that can appeal to more than the current target market without losing its brand image, spend more money for advertising to the younger beer-drinking market. Mountain Man Brewing Company needs to have a wider target market before introducing a completely new product that could potentially destroy the company if it were unsuccessful.THE PROS AND CONS OF INTRODUCING A LIGHT BEERThe most beneficial pro of introducing Mountain Man Light will be reaching the younger beer drinkers. It is shown that the younger beer drinkers enjoy the light beer better, and also in their twenties, usually haven’t committed to a brand yet. Mountain Man is very well-known by the younger beer drinkers, however, they tend to buy and consume in quantity; the Mountain Man Lager is not on their top preference, along with other lagers and full-flavor beers. Introducing this light beer could reach the younger beer drinkers and potentially lead to brand loyalty amongst them. A few cons could be losing brand loyalty amongst the older generation, losing sales of the Mountain Man Lager due to cannibalization, and a lower contribution margin.THE BRAND NAME OF A LIGHT BEERIf the light beer were introduced, the name Mountain Man Light is not the best option for the market Mountain Man is already in. A 53% loyalty rate is great for a company that produces one flavor of a brew. If the company that they have seen as for years as a rugged, authentic, â€Å"West Virginia’s Beer†, puts out a â€Å"light† version, its image could be lost immediately. In response to the introduction of a light beer by Mountain Man, it was the man in his fifties and early thirties that found it to be absurd.BREAK EVEN AND BREAK EVEN IN MARKET SHAR E IN 2 YEARSBy keeping the same price for light as the lager, breakeven in dollar amount is almost $10,000,000 which then translates into 100,473 barrels. Within two years, Mountain Man Light will have to produce almost $10,000,000 in sales and sale 20% of what Mountain Man Lager has worked almost a century to sale. As for the market share, Mountain Man Light will need to gain a 26% of the market share in 2 years to break even.This seems very unrealistic since the leading brand light beer now consumers 32. 9% and the second leading brand holds 17. 8% of the market. Mountain Man Light will have to become the second leading brand in the market within only 2 years (assuming that the sales of â€Å"light beer† continue to grow annually by 4%).CANNIBALIZATION RATEBecause Mountain Man Lager produces so many units and produces such high sales already, the difference in cannibalization of 5% to 20% is pretty significant (almost 1,000,000). Two year contribution with a 5% cannibalizat ion rate is $32,895,226. 2 compared to $31,988,859. 59 with a 20% cannibalization rate. This is a major loss in sales of the Mountain Man Lager. If cannibalization is inevitable, the lower percentage of cannibalization is the best option, it yields a higher contribution. Anything above 20% is unnecessary and definitely not worth introducing the Mountain Man Light.BUDGET FOR THE LAUNCHThe budget of $750,000 added onto the $900,000 already annual cost of SG&A costs is not appropriate. Not only is it adding that money onto the annual SG&A costs, it adds $4. 9 more per barrel in variable costs. Yet, the price of the light will still be the same as the lager. It will produce a 60% awareness level for Mountain Man Light, however, reduces the contribution margin by 16%; the price remains the same and cost of goods sold increases. Adding an expense like $750,000, a company should expect it to be better for the company. A 16% decrease in the contribution margin is not good for a company like Mountain Man that has its one specialty product in which it is known for.THE LAUNCHAlthough it is not recommended to introduce this Mountain Man Light because of the previous stated concerns, Mountain Man should not stop there and let the company fail. Mountain Man can take their $750,000 and introduce another beer just not a â€Å"light beer†. Keep the authentic, rugged brand image by introducing a different type of brew that will continue to appeal to the target market. Mountain Man should try to increase its target market with its original idea before it tries to introduce a new brand.If this is not ideal, the $750,000 can be spent on gaining, and retaining, a younger, beer drinking crowd. There is always a way to appeal to a younger crowd, Mountain Man needs to find the window of opportunity and take those consumers. With the high awareness of Mountain Man Lager by the younger beer drinker, however, Mountain Man could change their marketing strategy and discover a way to appeal to the younger market. | Contribution of Lager and Light Breakeven in Dollars and Units (Barrels) Market Share Cannibalization of 5% Cannibalization of 20%

Alcoholism Issue Within College Society

Do you cerebrate graduating high withdraw? Remember t come in(a) ensemble the questions you had to ask yourself. What ar you going to do now? Do you c solely for to take in? Do you want to go to school again for anformer(a) four geezerhood? These questions be eventually answered and some acquire to find a job, and others figure out that going to college is probably a sober thing. Now you cede solidized that you want to produce a taste of college go badliness and youre back to where you started. Where do you stay the m angiotensin-converting enzyme(a)y? Where do you want to go? What ar you really going to support out of this?Finally you make your decisions and you now find yourself aside from home in a sunrise(prenominal) environ manpowert, living the college life. College is a time where tough decisions be to be made and these choices tail assembly change the guidance of your life. It is a time where in exclusively active cases pupils get a taste of th e real world by being a bearing from home for the low time with a saucy found freedom to conk as they please. College life is a young buzz off and the pressures that come along with it reach an stamp on a savants style to supremacy.Unfortunately, inebriant is one of these pressures. Alcohol abuse is a drive problem that m whatsoever a(prenominal) young hands and wowork force encounter throughout their college experience. Drinking on college campuses is a problem that reckons e actuallyone. Lets first obtain by taste what inebriantism is and what it does to us. tipsiness give the sack be stipulated as an illness or a chronic disorder that comes from unvarying alcoholic drinkism.It plainly has serious physical and kind effect on a somebody. ravishonize to Louis Joylon West, M. D. a professor and Chairman of the division of Psychiatry and Biobehavioral Sciences at the UCLA School of Medicine, the attri alonees that define an addiction, in this case alcoho l, include craving, permissiveness and withdrawal pheno manpowera (West, 28). This is a problem that exists among men and women of all times. Alcohol addiction has no barriers to race, religion or sex anyone can have this addiction. Is alcoholism a sickness? The American Medical Association and the creation Health Organization officially admit alcoholism as a indisposition in the 1950s.It is actually app arent that alcohol abuse has major personal effects on major variety meat of the body. Ethyl alcohol, or fermentation alcohol, causes severe dam age to excretory harmoniums including the liver and kidneys. to that extent the major organ affected the most by outcomes of ethanol is the brain. Long-lasting effects of impairment of general brain give ways and damage of brain tissue paper are results of constant tipsiness. These outcomes eventually spark advance to other unsoundnesss of the body such as cirrhosis of the liver and mental disorders including slack and anxi ety.However, addiction to alcohol has side effects not however to a persons body save effects to those who surround them. Stewart G. Wolf, a professor at the Temple University School of Medicine, states, It should be show that alcoholism is more than a disease of an individual. It disrupts the equilibrium of the family structure and, in one way or another, affects every family member. modernistic equilibriums must(prenominal) be established when the sousing stops drinking, and at that move into are enrollment to be made throughout both(prenominal) the drinkers period of retrieval and after the establishment of long-term gravity (28).College drinking among university and college campuses across the unify supposes is very prominent. According to studies conducted by the Harvard School of world Health, heavy drinking by college savants has bygone(p) up since the beginning of the 1990s to the present. The employment conducted in 1993 included a regard of 15,103 lea rners to learn of student drinking habits. Results of the learning showed that 39 percent of surveyed students consumed alcohol until they matte drunk. The comparable study was conducted in 1997 among 14,521 students and showed that 52 percent drank to get drunk, an ontogeny of 13 percent.However gormandise drinking, outlined as role of five drinks in a row by men and at least four drinks in a row by women in the past two weeks, has gone flock match to the study (American Medical News, 39). This catchment basin study of college drinking has changed the thoughts and ideas of college administrators. It has been proven that this is a major problem, and it is worsening among the young men and women who attend our colleges. College drinking has an effect on not wholly the drinkers, but on their friends and classmates as well. How are non-drinking students affected by the presence of alcohol? many another(prenominal) an(prenominal) are pressured to drink in order to moderate i n with a crowd. many students facial expression that it is cool to be seen with a drinking in your hand at a dividey or a function. The lease for acceptance among their peers is a big softwood to many freshman students and therefore many give in to these pressures. Yet there are many students that come to college to study and not to party. It has been proven that drinking on campus has consequences for those who choose not drink as well. According to the Brown University Digest of habituation Theory and Application, students who drink cause problems that effect other students who do not drink.Non-drinking students, at schools where drinking was common, describe having sleeping and study difficulties (68%) as well as having to encourage drunken students regularly (54%). Also, the study showed that students reported being degraded and harassed by students that were intoxicated (34%) and having been sexually provoked by drunken students (26%). Students attending other schools w here profligate drinking took place reported mistakable results (5). How does the presence of alcohol affect first-year college students? Many students that are going to college for the first time are looking for new friends and buddies to hang out with.Fraternities and sororities at our colleges in the coupled States help freshmen students in conclusion a new home. This in go game introduces them to the social functions that exist deep down a college campus. The Greek society within our colleges and universities has for years been known to contribute in student drinking on campus. In the November 1, 1998 random variable of the Oregonian, keep openr Spencer Heinz reported that four out of five people associated with college fraternities or sororities were binge drinkers (A2). Fraternity and sorority life is considered a fraternity and sisterhood.They encourage a family-like relationship mingled with members and promote partying together. Unfortunately, many functions crea ted by these fraternities and sororities do not prohibit the use of alcohol. Members are therefore allowed to drink at these parties, which exposes new students to alcohol. Many of these freshmen are not senesce exuberant to know where to draw a line and when this occurs, problems begin. There are utmost too many examples of how drinking among college fraternities and sororities have led to severe consequences.Heavy consumption of alcohol has been the cause of an increased way out of assaults and unintentional injuries on campuses across the United States. Alcohol related deaths have gone up as well. A direct example is the case of benjamin Wynne, an undergrad student that attended Louisiana State University. Upon gaining acceptance into the fraternity, Alpha Sigma Epsilon, the fraternity had a party where alcoholic drinks were served. Wynne died the next dawn with a blood alcohol take aim of . 588. The fraternity eventually was charged with get alcohol for eighty-six under age drinkers and pleaded no contest.This is an unfortunate freak accident but who is to say that it exit not overhaul again? The fraternity that he wanted to become a part of caused his death. Yes, Benjamin Wynnes case was very extreme in its nature but heavy drinking is very much a part of the life that exists within fraternities and sororities. We cannot say that fraternities and sororities are the cause of all drinking-related problems on campus. The loyalty is that these organizations benefit a lot of students. Many colleges do not have fraternities and sororities but this does not make them different from any other school.They still have the same problems with alcohol and students are affected in the same ways. Take for instance south Oregon fraternity College, a college without fraternities and sororities. Many students at this college see alcohol at their parties and just like any other college, there are students cannot handle the problems that their drinking creates. Unfortunately, it can change their lives. A student at Southwestern Oregon Community College, who we will call Haley to protect her identity, is a prime example of this. How do we begin to solve this problem?There is obviously no one single person, no single cause that can be put to blame for this problem that exists at our colleges. Yet it must be agnise that unfortunately, as maltreat as it may be, alcohol becomes a part of many students lives. Many American-College students go to parties where alcohol is present. however the majority of these students are underage, il well-grounded drinkers according to our laws. The pourboire being that trying to recount students not to drink and hoping that they will pick up does not work very well.Richard P. Keeling, spring of an article titled Drinking in College the Politics of Research and Prevention, writes The very nature of the academy is to encourage exploration, find and the testing of new ideas and experiences. Besides, many college and university students are of, or achieve, legal drinking age while they are enrolled. Higher procreation, therefore, cannot have a credible policy the elemental option available to secondary schools just say no. It is not enough for institutions of higher learning to advocate (or study) abstinence (51). Preventing alcohol abuse among students should be through upbringing of the problems that come roughly from alcohol, not by just entirely saying that drinking is wrong.Saying that it is wrong to drink before reaching the legal age will not block our young adults from abusing alcohol. The only outcome of this is that we will have young adults abusing alcohol legally, as soon as they reach the age of twenty-one. Abstinence does not educate our college students of the dangers that are caused by the use of alcohol it only makes them ignorant to what can happen. Education can be in the form of wellness forums, increasing alcohol awareness on campus and the creation of pr evention programs.These are all far superior alternatives to promoting abstinence from alcohol because it teaches students in a mature way. It provides them with fellowship and discretion instead of trying to tell them what to do. The fact is that there is no way to eliminate the use of alcohol then our only prevention is to educate kids at our colleges and universities comelyly and maturely. Programs must be installed in every school in the United States to lead our future in the even off direction. We must teach our youthfulness that alcohol is a very habit-forming, addictive medicate that has severe aftermaths.Students must understand what the risks are and what measures can be used to swear others of this problem. Clifford R. Browell, Chairman of the Department of Health, Physical Education, and divagation at the Teachers College of Columbia University states, Education about alcohol deserves a prominent place in the school curriculum. Education is viewed as a process f or the development of proper attitudes, habits, knowledges and skills that involve experiences of greatest value now, and to check youth for later happiness and success- to live most and serve best.Emphasis on academic achievement seems to be racecourse far too ahead of sphere matter designed to make humankind beings better able to cope with problems associated with square personal and family living and responsible citizenry. (168) Our education systems have placed an emphasis on learning in a classroom. Yet learning how to add numbers and how to write papers are not the only things we must learn to become mature. The point is that there are other things we must learn in a classroom. This includes the understanding of how alcohol can effect our futures. Alcoholism affects those around them.It is important to understand that alcohol can take over a persons ability to function in a normal flair and that traditional habits can be baffled with ease. Again it can be stress that t here is not one student that is immune to this problem, it affects everyone. We, as a society, do not want our future generations to experience these problems. Our prospective lawyers, doctors, engineers and scientists lie within the youth that attend our colleges and universities. It has been shown that there definitely is a problem that lies within our systems of higher education and things must be done in order to stop this problem.Our future is within our young men and women and for many of them, their success starts with a proper education in order for them to achieve their goals and aspirations. As a society, we need to assist them in their path to prosperity and therefore recognizing the problems that can harm them. Alcohol will probably never disappear on our colleges and universities. Consequently, our primary cite should be to educate our students of the dangers that can affect them. Without this the problem will only get worse.